Social media is a wonderful place to be, but sometimes it's hard to get people off of your page and onto your website.
So how do you do that?
Here are my top three tips for driving people from social media to your website:
𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐲𝐨𝐮𝐫 𝐛𝐢𝐨.
Tell them clearly what you do, add your website link and a strong call to action which directs people to your website.
𝐒𝐡𝐨𝐰 𝐬𝐨𝐜𝐢𝐚𝐥 𝐩𝐫𝐨𝐨𝐟!
Show your followers that you bring in the results they want, this can be in the form of showing off your results or reviews from clients. Social proof builds trust and encourages your audience to check out your services.
𝐔𝐭𝐢𝐥𝐢𝐳𝐞 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐬𝐭𝐨𝐫𝐢𝐞𝐬!
Stories allow a link to be shared so add your website link and share a relevant story and ask your audience to check out your website. Easy peasy!
Driving people from social media to your website is one of my top KPIs for myself and my clients—and I think it's an important one for every business on social media too! What do you think?
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